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| PRELIMINARY AGENDA | ||||
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Thursday, March 22, 2001
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| 5:00 p.m. - 7:00 p.m. | Welcoming
Reception
Hyatt Regency, Embarcadero Center Sponsored by the University of California, Berkeley, School of Optometry and The Smith-Kettlewell Eye Research Institute with a contribution from The Eye Research Foundation of Jacksonville
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| Friday,
March 23, 2001
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| Hyatt
Regency, Embarcadero Center
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| 8:00 a.m. - 9:00 a.m. | Registration
and Continental Breakfast
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| 9:00 a.m. - 9:45 a.m. | Welcome
and Introductions
Local Host Committee
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| 9:45 a.m. - 11:00 a.m. | ABC's
Hopkins 24/7 Series
Presented by the Media Committee A behind-the-scenes look at ABC's Hopkins 24/7. Discuss issues related to patient confidentiality, media access, institutional communications, and administrative policies with representatives from ABC and Hopkins. Joann Rodgers Terry Wrong Larry Bernard Bob Shepard
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| 11:00 a.m. - 11:15 a.m. | Coffeebreak
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| 11:15 a.m. - 12:00 noon | NEI
Office of Communication, Health Education, and Public Liaison Update
Judith Stein
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| 12:00 noon - 1:30 p.m. | Lunch
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| 1:30 p.m. - 2:30 p.m. | NEI
Report
The new Director of NEI (or designee) will discuss the future of NEI and vision research. A Q&A session will follow.
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| 2:30 p.m. - 3:15 p.m. | Legislative
Update
This session will provide an update on the legislative activities and outcomes relevant to eye and vision research during the second session of the 106th Congress. The session will also focus on the new 107th Congress, reviewing the membership of relevant House and Senate committees and identifying Members in key positions to advocate for vision research issues. Tips will also be provided on how to establish and maintain ongoing relationships with new and returning Members of Congress and their staffs. Sara Milo
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| 3:15 p.m. - 3:45 p.m. | Coffeebreak
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| 3:45 p.m. - 4:45 p.m. | Roundtable
Discussions
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| 1. | Getting
Basic Research Results in the News Discuss and brainstorm ideas on how to make basic research interesting to the public.
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| 2. | Marketing,
Public Information, and Public Relations: The Differences and Value of
Each Discuss the elements of each, explore successful ways to educate administrators and doctors of the value of these three strategies, and learn how to establish realistic expectations.
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| 3. | Sharing
Ideas, Topics, and Programs The sharing of ideas and projects is always popular. Bring samples of some of the great—or not so great—projects your institution has produced during the year. The group will review, discuss, and critique the samples. This is a great way to get new ideas, tips, and treasures from your colleagues! One of the featured projects will be the Oklahoma Health Center's Media Calendar.
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| 4. | Disseminating
Upcoming Clinical Trial Results Sit in on a discussion of developing a strategic media plan to disseminate important upcoming clinical trial results nationwide.
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| 4:45 p.m. - 5:00 p.m. | Roundtable
Summaries
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| Saturday,
March 24, 2001
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| 8:30 a.m. - 9:00 a.m. | Public
Affairs Network Business Meeting and LISTSERV Tips
Jean Horrigan
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| 9:00 a.m. - 9:30 a.m. | Low
Vision Brings Ophthalmology and Optometry Together in Birmingham,
Alabama
Learn all about the new Low Vision Clinic being established jointly by the Department of Ophthalmology and the School of Optometry at the University of Alabama, Birmingham. Mary Jean Sanspree
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| 9:30 a.m. - 10:45 a.m. | THE
EYE SITE: A Traveling Exhibit on Low Vision for Shopping Centers
Presented by the Collaborative Program Committee Learn all about NEI's new traveling exhibit on low vision, including the development, evaluation, and pilot test in Birmingham and the kickoff in Los Angeles. Hear how the two cities formed coalitions with city and statewide organizations to host the exhibit in their communities. Learn about the opportunities for and benefits of sponsoring this project in your community. Linda Valliant Mary Jean Sanspree Nancy Walters Jean Horrigan
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| 10:45 a.m. - 11:45 a.m. | Internet
Marketing for Your Institution
A case study of the Oregon Health Sciences University and Casey Eye Institute's website redesign—a work in progress. Presented by the Web Communications Committee Learn how to develop and maximize the power of your website during this interactive session with an award-winning web designer. Joan Randall Brad Lyons and Michael Clark
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| 11:45 a.m. - 12:30 p.m. | Summary
and Closing
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