The popularity of infographics is increasing. While these important communication products seem very simple, they actually require a lot of thought and collective input to ensure an effective and understandable product. In developing infographics, Capital Consulting relies on these principles:
- Create a Story – The data elements that are chosen and displayed should connect together so that they convey a compelling storyline.
- Choose the Best Data Visualization – There are a variety of ways to “cut” the data and display it: geographic maps, pie chart, gauge charts, timelines, etc. Being thoughtful on how to display key data points will enhance the overall impact.
- Use But Don’t Overuse Typography – Infographics allows for creativity and flexibility in font size/color, layout and patterns. This helps to make key elements “pop” but there is a delicate balance to ensure that this doesn’t make the infographic too busy or contrasting.
- Do Pilot Testing – Capital Consulting likes to do a storyboard and also provide design multiple options so that you can see the different displays and decide which samples work best before a final product is developed.
The Grace Project
|CLIENT:||University of New Mexico Comprehensive Cancer Center|
|PROJECT:||The Grace Project|
|PRODUCT:||Infographic for Patient Brochure|
The University of New Mexico Comprehensive Cancer Center’s mission is to ensure that all New Mexicans have access to world-class cancer care and benefit from advances in cancer research It provides cancer diagnosis and treatment, conducts research to discover the causes and the cures for cancer, educates the next generation of cancer healthcare professionals, and overcomes the significant cancer health disparities in the Southwest through community-based outreach programs.
The Center sponsored the Grace Project to encourage cancer screening in the Native American communities for breast and ovarian cancer.
Capital Consulting developed this infographic as part of the design and development of a patient recruitment brochure.
NCI Alliance for Nanotechnology in Cancer Infographic
|CLIENT:||Center for Strategic Scientific Initiatives (CSSI), National Cancer Institute (NCI), National Institutes of Health (NIH)|
|PROJECT:||Development of Promotional Materials for CSSI|
|PRODUCT:||NCI Alliance for Nanotechnology in Cancer Fact Sheet|
The Center for Strategic Scientific Initiatives (CSSI) is a research office of the National Cancer Institute (NCI). CSSI acts as a concept shop for the NCI, investing in exploratory research and creating opportunities for researchers through the development of new science initiatives, tools, and public resources. CSSI has provided materials development for all of CSSI Offices.
Among the programs housed in CSSI is the Alliance for Nanotechnology in Cancer (OCNR) initiative. The NCI Alliance for Nanotechnology in Cancer is a comprehensive, systematized initiative encompassing the public and private sectors, designed to accelerate the application of the best capabilities of nanotechnology to cancer. Nanotechnology can provide the technical power and tools that will enable those developing new diagnostics, therapeutics, and preventives to keep pace with today’s explosion in knowledge.
Capital Consulting designed, created this infographic for OCNR program promotion.
|CLIENT:||Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Department of Health and Human Services (DHHS)|
|PROJECT:||SAMHSA Outreach and Enrollment in Health Insurance for African Americans, Latinos, and Asian Americans and Pacific Islanders, Logistical Support Services for SAMHSA|
The purpose of the project was to support SAMHSA in maximizing enrollment of African Americans, Latinos, and Asian American/Pacific Islanders (AAPIs) with behavioral health conditions, including attention to language access and health literacy issues, in Medicaid and the Marketplaces by supporting targeted culturally and linguistically appropriate outreach, education, and enrollment activities.
This project involved holding a virtual discussion for each of three population groups, creating a needs assessment, conducting three training webinars for each of the three populations groups as well as two additional webinars (one for Health Basics and one for Immigrant/
Refugees). The Health Basics and Immigrant/Refugee webinar involved scripting and was translated into five languages (Korean, Vietnamese, Chinese, French Creole, and Spanish).
The project also included a health literacy component as well as the creation of four infographics, a social media plan, and a final report.
Zika Care Connect Infographic
|CLIENT:||Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (DHHS)|
|PROJECT:||Graphic Support for Zika Care Connect Website|
Clinical management of the Zika virus infection during pregnancy and the provision of specialized medical care for infants exposed to the Zika virus infection in uteri can be complicated and necessitates specialized health services. Improved access to appropriate health services – including appropriate diagnostic testing, specialized clinical care, and early intervention and developmental services – may potentially lessen the overall impact of the Zika virus infection in pregnancy and improve long-term outcomes for Zika-affected children.
Capital Consulting created this infographic for the Zika Care Connect website.